SKINNY COLLECTION

Levi's® collections are a modern twist on classic styles that have defined generations. The brand is committed to creating products that are a facilitator for self-expression and the content celebrated individualism and self-expression. The narratives were filmed in a raw and edgy style that visualised the personalities of the talent and told stories that centred around an eternally optimistic spirit.

The content served to elevate the presence of the brand in the region, attracting new fans through content that exuded the confidence and pride that wearers of Levi’s embody.

Client: Levi Strauss & Co.
Agency: Lightblue