‘FOCUS ON ME’

SOVEREIGNS took to a luxury villa in the heart of Dubai to craft a series of content for global cosmetics power house, MAKE UP FOR EVER. The series of films was launched during the Holy Month of Ramadan, supporting the Global campaign that launches the brand's all-new HD SKIN Foundation line.
“HD Skin Powder Foundation is a revolutionary product, so we too felt that the production needed to align, delivering exceptional films with a new look for the brand that is geared towards the GCC market. We wanted to really bring out the characters on-screen, showcasing their energy and confidence that was evoked when the product was applied. With our cameras constantly moving, the honesty in the product was achieved by getting up close and personal with our talent, evidently showing the foundation's new micro-skin system which offers a flawless, true-to-skin and 24-hour wear finish.”
Filmed over two days with a 45 person crew that brought together some of the top talent in the region, the content was captured in a stunning villa in the heart of Dubai that offered multiple backdrops in which to stage the variety of sets that the campaign called for. The result is a series of content that has been rolled out across all social platforms. An entertaining watch. Informative and educational. A clear highlight on the product with benefits visualised on-screen. Aspirational and obtainable.
All content was produced by CRATER Global.